In many settings advertisements tend to be ignored or overlooked. When flipping through a magazine you probably skip past the ads unless something really catches your attention. The same thing applies when it comes to driving by billboards, browsing online, or interacting anywhere else where ads appear.
One approach for ad designers to capture the attention and interest of viewers is to use humor. Most of us will stop and pay attention to ads if they grab our attention and make us laugh.
In this post we’ll showcase 30 examples of advertisements that user humor to make an impact on viewers.
Greenpeace’s fake ad aims to help raise awareness of the growing disappearance of honey bees.
Continually exposed to various threats, including parasites and pesticides, the future of the honey bee currently looks a little grim. Aware of the impact the extinction of these little insects would have on humans and the environment, Greenpeace recently commissioned the teams at Polynoid and Woodblock to create a fake commercial, highlighting the plight of the disappearing honey bee.
The result is this beautifully produced two-and-a-half-minute spot, which introduces audiences to a robotic bee before explaining why these eradicate the need for the real thing. It ends with Greenpeace asking if we want to create a new world or save the one we already have.
The CG and animation is nothing short of brilliant in this piece. Look out for the arrival of a real bee, the detail and photorealism of which, in particular, is incredible. A wonderful concept, beautifully executed.
Whether you’re just starting out in design, or you’re a seasoned pro, the web has some interesting reading for you today.
We’ve done some extensive research and found these brilliant free ebooks for you to download and read – but let us know in the comments if you’ve come across a good book we’ve missed!
There has always been a healthy market for commercial books written by experts, and this isn’t likely to change any time soon: sometimes there’s just no substitute for splashing your cash and getting high quality content in return. That said, there’s a growing movement towards free and freemium content on the web, and the quality of the content is often on a par with the books you’d part cash for.
What’s on offer
Obviously nobody can afford to print and distribute free books (with the exception of the excellent World Book Night movement), but in this age of tablets, smartphones and laptops the electronic book offers a fantastic, and very cheap, way to spread this content.
The Pixel Perfect Precision (PPP) Handbook from leading digital design agency ustwo has come a long way since it was first released four years ago. What started as 108-page simple guide to best practise with pixels and Photoshop, has grown intoPPP3 – a whopping 214-page designer bible.
Created by Kooroo Kooroo, The Creative Aid is a free book jam packed full of inspiration and available to download today.
Co-founders Nicole Smith and Richard Tapp explain the concept: “It’s a mini resource for your creative projects and food for your creative thoughts. We’ve included our own valuable references and resources we know and trust as a means to help you get your projects done. We want to give you the creative push from a direction you may not have thought of, be it informative, inspirational, or simply entertaining.”
‘One Thing I Know’ compiles hard-earned insights from creative entrepreneurs from across the UK. The series of articles is aimed at passing their experience down to the next generation. This is first-hand advice from those who have experienced it – and overcome it – themselves.
This excellent 27-page ebook details the 10 key classifications for typography, providing the basic understanding you’ll need to gain a grasp of the fundamentals of type selection. The book covers a brief history for each of the classifications, as well as the core characteristics of the style.
This handy book from Adobe provides all the information you’ll need to get the best-quality results possible when printing from Adobe Photoshop, Illustrator, InDesign and Acrobat.
Over the course of 149 pages the different tools and options within each package are broken down, illustrating how to produce files for print that will provide accurate colour reproduction, pixel-perfect transparency matting and sharp lines.
More of a manifesto than a traditional book, ‘How to be Creative’ offers a useful set of headline approaches to maximising your creativity, with the author Hugh MacLeod offering some insight into his own personal experience of why each is a useful and/or important technique or lesson to spur you on.
This ebook tells a parable, using a semi-fictional scenario to illustrate the importance of pricing your work at the right level. The book itself will take an hour or two to read, and really focuses only one core message, but it’s a valuable lesson for designers starting out in business for themselves.
This handy free ebook from Font Shop provides a series of tips and techniques to improve your typography, ranging from basic best-practice such as avoiding the use of ALL CAPS, to which type of dash should be used in which scenario. A worthwhile download for anyone interested in type and typography.
Another manifesto from the ChangeThis.com website, this offering from author Stephen Hay – one of the speakers at our Generate conference – provides a methodology for converting client input (which may often be extremely vague!) into a meaningful design approach. As with Hugh MacLeod’s book, this free PDF offers a personal insight into the process, demonstrating its value.
Matthew Butterick is a designer who’s also a lawyer (or perhaps a lawyer who’s also a designer), and his free typography volume (if you find it useful he offers a few suggestions on ways to pay him) is a suitably thorough collection of all the things you always wanted to know about typography but were afraid to ask. The ‘Typography in ten minutes’ opening chapter is as good a typographical primer as you’ll find anywhere, and from there it goes on to cover pretty much everything with the right mix of detail and clear language.
There’s some insanely inspiring illustrator’s portfolios out there in the big, creative world. Whilst it can be hard to pick just one project from the mass of outputs, we’ve come across Portuguese illustrator Tomba Lobos who has a knack for creating adorably joyous drawings.
This latest effort we see him tackle a brief for the Portuguese postal service – to create a new range of stamps. The efforts he has put produces his usual happy-go-lucky characters, using a huge array of bright, in-your-face colors that never fail to raise a smile.
With art direction from Eduardo Aires at White Studio, it seems the pair are a match made in heaven when it comes to playful postage illustrations. Browse through these images and see if it cheers you up – we have every belief that they will!
Elance is a freelance bidding site. Many writers, designers and virtual assistants find work using Elance. The great thing about this freelance bidding site is the fact it is not uncommon to find yourself a long-term contract with a client who pays well. Many freelancers turn to Elance to fill their schedules and their pockets.
If you love to write online content then Textbroker should be your go-to place. When you have spare time and need to make money fast then check out Textbroker. They pay weekly through PayPal. It can be easy to rack up a nice weekly paycheck writing online content articles for Textbroker. Just be sure to watch your commas.
Similar to Elance, Odesk is another freelance bidding site. Companies post work they need completed and freelancers compete with each other by bidding on the project. Your experience, presentation and fee are a few factors that can determine if you land the gig! Odesk clients often have long term or ongoing projects that freelancers come to rely on for their weekly pay.
I must be honest and let you know this is a new one for me! But Faith Stewart, a regular contributor and part of the Adventure Team here at Work at Home Adventures says it is one of her favorite places! I visited the Craigslist forum “Job Market” for the first time today and now I am excited to dig a little deeper. Thanks for sharing Faith!
Once accepted to write advertisement blocks for BoostCTR it is a quick and easy place to go to make money online. BoostCTR pays quickly via PayPal and the work is a lot of fun. Plus, if you are a blogger or online marketer then BoostCTR can really benefit you! The experience and training will help you understand writing your own ads or even better contextual ways to generate leads from your blogs/websites.
6. Fancy Hands
Complete tasks online as a virtual assistant for Fancy Hands. I had not worked with Fancy Hands for a very long time and was surprised to find my account still active. Most jobs pay around $3 and take 15-20 minutes to complete. Although Fancy Hands does not hire regularly. The next time you see they are accepting applications- I suggest you apply.
This is something I am JUST starting but I know a lot about Needle! They offer chat based customer service for mainstream brands. I will begin working as a Chat Support agent for Overstock next week. A good friend of mine has been working for Needle for several months and she loves it! Pay is weekly via PayPal and the schedule is very flexible.
Although I have not worked at LiveOps in a long time it is one of the most flexible places you can make money using the internet and your computer. LiveOps is a virtual Call Center that would require you to use a home phone line and requires a quiet background. However, you can make your own schedule or login when available. It is great for people who need to put life before work.
Search Engine evaluating at Leapforce was very rewarding for me. As a blogger and web designer it was nice getting a tiny peak at the inner workings of search engine giants like Google and Bing. Leapforce paid fairly well in comparison with most online work and the schedule was flexible. Actually, there was no schedule at Leapforce. I would just log in and work whenever I had the availability.
Mturk is a staple in most every freelancers list of places they love to make money online. It is a great place to find tasks that pay quickly. Although many of the tasks, called HITS, at Mturk pay very low rates there is almost always a few quality and worthwhile clients listing work. The key to making money with Mturk is being on top of the best tasks listed!