Playful Packaging Designs

Design inspiration comes from a variety of sources. As a teenager, Kostas Kaparos experimented with graffiti. At the time, he had no idea that it was just the first step on his journey to becoming a successful graphic artist.

Today, Kostas works as an art director, designer, and illustrator at mousegraphics, an Athens-based studio. With a focus on packaging design, Kostas, begins many projects by developing a story and exploring the audience’s emotional connection to the brand. He then turns to illustration to shape the story. The fluidity and flexibility of the illustration process allows him to test and sample completely new ideas without boundaries, which can help to create an entirely new brand experience.

Creative briefs, whether direct or wide open, are the launching point for his ideas, which he expresses through sketches. In many ways, he approaches illustration in much the same way a sculptor approaches his work. After putting his rough ideas on paper, Kostas manipulates and refines each element, continually reworking ideas until his vision is realized. It’s not uncommon for final designs to appear vastly different from the original, rough concepts.





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